Howdy from sunny Florida! Wow, I must say more work goes into preparing a business plan than I originally thought. It is fairly easy coming up with all of the services and describing what you are looking to do with the business, but what I have truly found to be time consuming is the financial statements! Which is quite possibly the most important part of the entire plan... Not having an accounting background, I have self-taught myself how to read and develop a full series of financial statements such as balance sheets, profit and loss, cash flow and break even analysis. Through countless hours of reading and calculating numbers, I have finally reached the end! I can't wait to get started!
On a different note, it was very recent that a new idea came to mind about the business! I think this is going to be a pivotal addition to my business and I shall explain... I was thinking the other night about my "marketing strategies" and more specifically how I would make contacts with local High School, Legion and College Coaches. Initially I was basically going to target them to establish relationships and try to get in good with their players. But I asked myself, what is in it for the Coaches? Why would they want to help ME out? So instead of me essentially going to them saying, "hey guys, here's what I'm looking to do--HELP ME!" I am taking a different approach.
Why not provide something of value to the coaches where they will have an incentive to want to use my services as well and create an atmosphere where we are all pulling for one another to succeed. In other words, I am going to develop a series of offers where I will offer to drive out to their respective schools/fields for practice on an hourly basis. For example, if Joe Smith at XYZ High School calls me specifically to teach Pick Off moves to the team, I will arrange the visit and come for an hour to teach them what I've learned through college and professional baseball. This way, all of a sudden the coach is more inclined to speak to me because he gets something out of it! This will ultimately help him gain more knowledge in which he can use to teach following years, it will obviously give the players more insight, and ultimately will help them win more ball games and the coach will gain more recognition and job security! And as for me, well its a great way to get my foot in the door, establish those solid relationships, get face time with the coaches & players, and essentially result in more lessons to the players and possibly even more "team rentals" of my facility!
I truly believe this will be a critical component to the success of The Players Edge and an outstanding way to reach out to the coaches now with a plan. Instead of saying "help me" it is now a 2-way road and I have something to capture their interest and offer them in return.
Stay tuned for more updates! I'll write some good articles about popular/controversial baseball topics :)
--Jake
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